Predictions are 94% accurate
Google search engine says it learned to predict box office takings with 94 per cent accuracy.
The forecast is based on analyzing the number on searches for a film and the number of views of a film’s trailer and combines these with theater counts and other factors.
Also Google has developed a model to calculate box-office takings during the first week (with 90% accuracy) and showed how the formula works: with two rival movies, the one that gets 250 thousand hits more is likely to perform up to $4.3 million better during opening weekend. If a film has 20 thousand more paid clicks than a similar film, it is expected to bring in up to $7.5 million more during opening weekend.
The formula was tested on 99 of the top-grossing films of 2012.
